Modern Valentine's Day symbols include the heart-shaped outline, doves, and the figure of the winged Cupid. Since the 19th century, handwritten valentines have largely given way to mass-produced greeting cards.
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The U.S. Greeting Card Association estimates that approximately 190 million valentines are sent each year in the US. Half of those valentines are given to family members other than husband or wife, usually to children. When you include the valentine-exchange cards made in school activities the figure goes up to 1 billion, and teachers become the people receiving the most valentines.
The rise of Internet popularity at the turn of the millennium is creating new traditions. Millions of people use, every year, digital means of creating and sending Valentine's Day greeting messages such as e-cards, love coupons or printable greeting cards. About 15 million e-valentines will have been sent in 2010
In the second half of the 20th century, the practice of exchanging cards was extended to all manner of gifts in the United States. Such gifts typically include roses and chocolates packed in a red satin, heart-shaped box. In the 1980s, the diamond industry began to promote Valentine's Day as an occasion for giving jewelry. The day has come to be associated with a generic platonic greeting of "Happy Valentine's Day." As a joke, Valentine's Day is also referred to as "Singles Awareness Day". In some North American elementary schools, children decorate classrooms, exchange cards, and eat sweets. The greeting cards of these students sometimes mention what they appreciate about each other.
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